Are You Ready to build a thriving, profitable jewelry business with consistent, repeatable sales?
Scale your Jewelry Sales and Grow to 5-Figure Months with High-Quality Customers and Loyal Repeat Buyers
Tap Into Our Desired Brand Effect Methodology and Team of Industry Experts
Are You Ready to build a thriving, profitable jewelry business with consistent, repeatable sales?
Scale your Jewelry Sales and Grow to 5-Figure Months with High-Quality Customers and Loyal Repeat Buyers
Tap Into Our Desired Brand Effect Methodology and Team of Industry Experts
I had my first 10K month outside of the holiday season!
"Since taking the program, my business has grown significantly. I went from making $13,730 / year to $75,000 /year in just three years. The sales from my business allowed me to support my husband when he wanted to quit his job and go back to school. The coaching, strategy, and accountability have helped me stretch beyond my comfort zone. May and June were two of my best months in history, and I sold $10K two months in a row! The investment in this program is a game-changer!
- Lindsey Kirk, Lindsey The Ladysmith
I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 9000+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.
In this program, I take the guesswork out of growing your jewelry business to meet your specific goals.
The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.
When your jewelry business is built without a strong brand foundation, you’ll experience slow sales, price resistance, low social media engagement, and little to no traffic on your website. It’s a LOT!
So if you’re thinking that…
Growing a jewelry business feels so overwhelming.
Maybe I’m not cut out for this?
How do I turn compliments into sales and reach customers outside of my current friends and family network?
How do I find the time to grow my dream business, be there for my kids, and work my job (because I can’t quit just yet)?
The jewelry market is so saturated! Will I ever be able to make a real living with all of the competition?
I’ve teamed up with the country’s best, most established experts to put together my one-of-a-kind flagship course…
Laying the Foundation
My proven, step by step system to turn your “passion project” into a 6+ figure jewelry business in just 15-30 minutes per day
In this 12 week online program, my team and I will help you build desire and demand for your jewelry brand by attracting the right exposure and – most importantly – lots and lots of buyers.
This is your literal blueprint to build your dream business that generates 5- or 6-figures in revenue per year – regardless of if you work full- or part-time.
With 12 modules that are unlocked each week and individual support, just follow the process and implement each step as we tell you to.
If you’re ready to…
HAVE PREDICTABLE SALES & INCOME FROM YOUR JEWELRY BUSINESS.
Make an actual living selling your jewelry (and have money in the savings, take your kids on vacation, and live a financially secure lifestyle).
GROW YOUR PROFIT MARGINS WITH STRATEGIES THAT SCALE.
Price your products properly, attract high paying customers, build a systematized business that is functioning efficiently, and invest your resources for growth.
BUILD SALES CONFIDENCE AND SELL OUT OF COLLECTIONS WHEN YOU LAUNCH THEM.
No more wondering how to turn compliments into sales. We’ll show you how to build a waitlist of buyers, get them to your collection launch, and attract more repeat buyers– every season.
BUILD A MULTIPLE REVENUE STREAM BUSINESS – ONLINE AND OFF.
Create a business that’s easy to manage, sustainable, and recession | life-proof – one that thrives online, in person, and/or wholesale – if that’s what you want.
FOLLOW A MARKETING STRATEGY THAT ACTUALLY WORKS.
With a proven, step-by-step system that supports your individual business goals (if your marketing isn’t getting you sales, it’s not working).
SAVE MONTHS OF PRECIOUS TIME AND SPEED UP RESULTS.
No more googling or taking notes during a masterclass that you never take action on. We’ve tested all of the strategies inside this program for you so that you can just implement what we know works.
PROVE TO YOUR HUSBAND AND FAMILY THAT YOUR BUSINESS IS NOT A SILLY HOBBY.
because you are actually contributing to the family finances in a real way.
By the end of this program you will have....
01
SET UP A ROCK-SOLID BUSINESS FOUNDATION TO BUILD YOUR DREAM BUSINESS ON
You’ll determine or solidify the best business model for you, identify key revenue streams, and get your business financially and legally set up.
02
CREATED A BRAND THAT ATTRACTS YOUR DREAM CUSTOMERS
We’ll help you merchandise and price your products for profit. And we’ll help you develop a brand story that sets you apart. You’ll also have developed beautiful brand assets and a website that converts visitors into buyers.
03
DEVELOPED A MARKETING STRATEGY THAT SUPPORTS YOUR INDIVIDUAL GOALS
Marketing is the fuel that feeds the sales engine in your business. We’ll help you create a marketing plan and get ahead of social media posts so you’re clear on what needs to happen next for you to generate consistent sales.
04
GROWN A SOLID REPEATABLE SALES SYSTEM THAT KEEPS YOUR BUSINESS GROWING
We'll show you how to become your best salesperson and brand advocate… You’ll discover how to set up sales funnels, develop a consistent outreach strategy, and make sales every day – with our proven processes and tools.
hear from our students
Introducing...
The program includes a library of over 80 training videos that can help you:
- Develop a success mindset that supports your BIG goals
- Identify the best business model for you
- Get 100% clarity on who your dream client is
- Develop your signature style and create collections that easily sell
- Use our signature Desired Brand Effect™ to attract your dream client
- Hone in on the perfect brand story and brand voice for your business
- Create a website and messaging that gets people excited to buy
- Package and price your products so that they fly off the virtual shelves
- Build a business that fits your dream lifestyle
- And so much more!
Here’s the Week-by-Week Breakdown
Welcome Module
You’ll kick off Laying the Foundation with THE most important part of your jewelry business:
Becoming your BEST business self.
During this welcome module, we’ll help you master your mindset and set a strong foundation because your business is set up the right way. We invite you to come back to the mindset tools in this module over and over again.
Module 1
In this first module, you’ll discover the foundations of growing a successful business with the Desired Brand Effect®.
You’ll cast a detailed vision of success, explore the various business models at your fingertips, and level up your productivity and time management skills.
Growing a business takes the right combination of focus on the right activities – and we’re getting you on track.
Module 2
Here, we’ll identify what sets you apart from all the other jewelry makers and what makes your brand desirable.
We’ll set the stage for you to develop your Desired Sharing Proposition, understand what makes you different from your competitors, and go into a fun exercise to clarify the reasons you’re building a passion business.
You’ll learn how to use this information to create authentic messaging that sells.
Module 3
Ready to draw in and attract more repeat buyers? It all starts with your Dream Client.
We’ll help you understand what motivates your Dream Clients to buy (from you).
The clarity you gain here affects everything else you do in this program to create the product, messaging, and marketing that sells to the right people at the right price.
Module 4
People buy from people and your story is one of the key differentiators that allow you to build a stand out brand.
At the end of this module, you’ll have solidified your brand story and created a brand guide that’s uniquely you and which you and your future team can reference.
You’ll also have an epic and truly unique “About Me”-Page for your website.
Module 5
Explore the creative parts of being a jewelry business owner (or maker) by clarifying what “creatively” sets you apart.
You’ll learn how to design, develop, and merchandise collections that fly off the shelves because you have a strong signature style.
We’ll also study examples of other jewelry brands that are doing well to provide an example to mirror in your own successful business.
Module 6
Pricing the wrong way and having the wrong amount of inventory on hand can destroy a business…
The right balance of profitable pricing and inventory management will help you grow for the long haul.
That’s why we’ll walk you through how to price for profit and carry the perfect amount of inventory for your business model and volume.
Module 7
Perfect your brand assets to deliver an unforgettable customer experience
Module 7 is all about your marketing “assets” including displays, packaging, catalogs, lookbooks, linesheets and photography.
These visual assets will wow your customers, keep them scrolling your Instagram feed, and keep them coming back because you’re delivering an incredible unboxing experience.
Module 8
Discover how to create a website that sells your beautiful collections 24/7.
We’ll cover every step, including choosing the right website platform (hint: it’s NOT Etsy), designing and creating your beautiful website, and getting people to and buy from your website.
We’ll also talk about creating desire online (say goodbye to attending shows or trying to sell your jewelry to friends and family)
Module 9
Delivering a great brand experience starts before the sale starts and long after the sale is over.
You’ll discover how to provide amazing customer services through the entire buying process.
This way, they continue to like and trust you – and of course, they’ll be happy to buy from you. Get ready to increase your repeat and return customer rate with this best in show systems and templates.
Module 10
Sales confidence is one of the MOST reported outcomes from Laying the Foundation Grads (and sales confidence leads to sales growth).
During this relationship building module, we’ll teach you the ins and outs of building lasting relationships with direct, third-party, and wholesale customers so they feel taken care of and want to work with you for a long time.
We’ll also give you our sales systems and strategies so you can spend more time on the things that matter.
Module 11
Marketing is the fuel that feeds the sales engine and an integral part of a successful jewelry brand.
During this pivotal module, we’ll walk you through time saving AI strategies to speed up your marketing. Plus, you’ll learn about building your list, email marketing, and how to use content to connect with your Dream Customers…
Turning strangers into buyers almost overnight.
Module 12
You’ll discover how to use social media, social search, and public relations to expand your reach, grow your business, and attract more buyers.
We’ll also show you how to get and leverage customer feedback and reviews to build trust, build your audience – and generate sales.
PRAISE FROM OUR STUDENTS
"Laying the Foundation helped me get noticed by the French Department Store, Le Bon Marche. I met the NBC producers at my kiosk, and they invited me to be on the Today Show during the Olympics."
Marion Gaude
"Using the collection launch and email marketing strategy inside of LTF, I had my first best collection launch ever and sold $10K in two days and $12K that week."
Nicole burch
And this is all thanks to my proprietary
Desired Brand Effect™
This framework is at the core of all our programs, and here’s why...
In today’s saturated jewelry market, it’s the jewelry brands that “stand out” by building desire and demand for their jewelry that do well.
They connect with their audience on an emotional level and understand the REAL reasons their DREAM clients buy jewelry from them.
Because they have a brand story and a brand journey that puts their customers first, they easily attract and collect true fans who buy from them every season.
When they get their branding right, marketing almost takes care of itself. Selling becomes fun. And dream customers flock to their brand.
We teach you the Sharing Economy Method, which is about getting sales in a way that’s fun and natural (instead of sleazy and forced).
And once you delve into how the Desired Brand Effect™ Methodology works, you’ll find yourself back in the driver’s seat of your business, instead of letting fear or “the economy” run the show.
Are YOU ready to do the same for your business?
I sold $5200 in the first 30 minutes of my collection drop!
- Erin Kandoll of Twisted Ginger Jewelry
Imagine a Future Where Everything You Do In Your Business Moves You Closer to Creating Financial Security, Time-Freedom, and Real Purpose.
(yep, even that dream of starting a family, quitting your soul-sucking day job, or being an example to your kids of what’s possible).
Hi! My name is Tracy Matthews
I’M THE CO-FOUNDER OF
FLOURISH + THRIVE.
Do you feel like you’re alone on an emotional and financial roller coaster? You’re not alone!
Here’s a bit about my own journey...
I was completely overwhelmed and stressed out most of the time because I literally had ZERO clue about running a business (and I was too proud to ask for help). I would work myself to exhaustion… and still didn’t have much to show for it.
I felt emotionally unsupported. In fact, one day I came home and my (now ex) husband told me “you have to get a real job”. But there was no way in HELL I was going back to my soul-sucking retail job.
I was so afraid of rejection that I avoided active selling like most people avoid Times Square on a hot summer day (so hot, smelly, and so many people).
I didn’t understand what a profit and loss statement was or a balance sheet was and was too proud to ask someone to teach me…so I just ignored my finances.
I’d sell a $100 necklace for $70 just so I could make a sale. The result was painful cash flow issues and my visa bill kept growing… both of which limited how fast I could grow.
Despite it all, I knew I had what it took and I was passionate AF about making jewelry. That kept a fire under my bootay to keep on trucking even though I didn’t have the answers...and it was HARD.
I had many sleepless, tear-filled nights, fighting to make things work. I eventually did, but not without paying a heavy emotional cost.
My first business was built like a house of cards. It wasn’t set up to handle any kind of financial setbacks, let alone survive major changes in the economy.
When the Great Recession (or “GFC”) hit in 2008, my business went from earning close to $1 million in net sales the previous year to being COMPLETELY wiped out… all in the space of a single month.
That led to me having to make one of the most difficult decisions of my life: to either fight for what I’d fought so hard to build OR close the doors on my business. After a lot of thought (and tears), I chose the latter and was forced to file for bankruptcy.
The massive emotional devastation and financial stress caused some serious health problems. I lost 25 pounds, I picked up the habit of smoking a pack of Marbarlo Lights a day (and I never smoked!) and my hair started falling out in chunks! On top of that, I developed a series of stress-induced conditions, including a thyroid issue. 
DON’T GET ME WRONG, IT HASN’T BEEN ALL BAD. IN FACT, ALL OF THE UPS AND DOWNS I’VE BEEN THROUGH HAVE TAUGHT ME HOW TO BE A BADASS.
Despite all of the self-doubt, setbacks, and downright failures, I’ve had some pretty AWESOME successes...
- I’ve sold over $8 million dollars worth of jewelry during the course of my career.
- My collections have been sold in over 350 of the best specialty and retail stores around the world, including Anthropologie, Sundance Catalog, Bloomingdales, and Harvey Nichols.
- Celebrities like Charlize Theron, Jessica Alba, Orlando Bloom, and Michelle Williams have all been spotted buying and wearing my jewelry.
- Revlon recently commissioned me to design a 20th anniversary gift for Halle Berry.
- I landed a segment on QVC where I reached a mass audience and sold my jewelry live on TV (twice).
- When I built my second jewelry business, I applied the lessons I learned from the first time around and created the Desired Brand Effect™. Now, I have a low-maintenance, very part-time business that brings in multiple 6-figures in profit (not just revenue)... with just me behind the wheel.
- Nearly 48 media outlets, TV shows, movies, and magazines have repeatedly featured my jewelry and story over the years, including InStyle, Lucky, The Today Show, and Entrepreneur.
IT’S TIME TO STOP TRYING TO FIGURE OUT WHAT TO POST ON INSTAGRAM AND GET YOUR OWN AMAZING RESULTS
Like these designers...
Blythe doubled her average order value and increased her IG following by over 40%.
"Since joining LTF in February of this year, I have been able to streamline my vision for my business, Monarch and Magpie Designs. The results are in the numbers: by mid-July, I had surpassed my TOTAL sales from the previous year! My average order value has nearly doubled this summer (without raising my prices!) And my IG followers have increased by over 40%."
- Blythe McDonald, Monarch and Magpie Designs
"My most significant achievements since joining Flourish and Thrive Academy (FTA) are that I have experienced faster progress in my business in less than a year than I achieved in six years without any direction, guidance, or community support.
Previously, I was starting everything from scratch and trying to figure it all out on my own. However, now I have accountability partners, access to all the essential information, and worksheets to implement strategies that help me grow my business and personal life more efficiently and rapidly. I am now more intentional in how I set up my stall at markets."
- Emy Oikawa, Eclo Art
"I’ve gotten a huge bump up in my followers on IG and tons of engagement and positive feedback on IG and FB.
Having the 1:1 coaching has helped me so much with my pricing, developing and streamlining my collections. Toby helped me develop copy to really figure out what’s unique about me so I can stand out in a sea of jewelry designers”
- Rachel Berger, Clover B Jewelry
LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES
"Laying the Foundation gave me direction on how to grow my following and how to speak to that following."
Kristine Jenson
"Just about everything I've learned in my business has been structured around Laying the Foundation and I wouldn't be where I am with my business today without the program."
STEPHANIE HOWELL
"Since joining Laying the Foundation, I have more than doubled my sales from the previous year, which is pretty phenomenal. This online program is worth its weight in gold, and I highly, highly recommend going for it."
Blythe Mcdonald
hear from our students
WE WANT YOUR SUCCESS TO BE INEVITABLE.
THAT’S WHY THIS PROGRAM INCLUDES:
The Complete LTF System
including videos, audios, slides, transcripts, and worksheets
Video Cliff Notes
instant access to a summary of each video with your next action steps
80+ Trainings, Cheat Sheets,
and Checklists
to ensure that you’re taking action on what you’re learning
Done-for-you Sales, Marketing
and PR Scripts
these will save you the headache of figuring it all out the hard way!
100% Mobile-Friendly Online Access
so you can learn on the go and review the material anytime you need a refresher
Exclusive Gift #1
you’ll be supported every step of the way with 3-MONTHS of access to our mentorship community
(Value: $595/yr)
The Desired Brand Effect Society is a private mentorship community for Laying the Foundation students and alumni designed to give you additional support as you’re working the program. We offer lots of support including group coaching, accountability, implementation support, and feedback on your business.
You’ll have access to:
- Mentorship from our Flourish & Thrive “Desired Brand” Coaches
- Weekly coaching calls and office hours to get your most pressing questions answered.
- Accountability as you implement the action steps (so you get fast results)
- Helpful feedback on your business in our private Desired Brand Effect community.
- This group is so powerful that most of our students continue as members beyond the one year (at a special monthly rate offered to LTF members).
DESIRED BRAND EFFECT COMMUNITY MEMBERSHIP is usually $595/yr
Exclusive Gift #2
REPLACE YOUR FRUSTRATION
WITH THE INFRASTRUCTURE TO SCALE
BONUS: SYSTEMS TO SCALE 101 (Value: $595)
Most creatives are a mess when it comes to systematizing their businesses. Even if they know they need systems to streamline their results, they make excuses about why they don’t do it and avoid creating them. Systems to Scale 101 is a high-impact, simple to implement graduation bonus that will help you shortcut the stress of documenting your systems (aka your way of doing things) and help you scale your efforts.
You’ll have access to:
- Flourish & Thrive Systems Organizer
- Simple Systems Creation for Creatives
- The 9 Systems You Need to Scale
You’ll be so excited to remove the guesswork and finally be in a place to be 100% more creative and productive. Plus, you’ll be set up to hire a Virtual Assistant or team member if and when the time is right.
Valued at $595
Exclusive Gift #3
BONUS: Step-by-Step Set Up Your Shopify Store Training
(Value: $3,000)
Having a beautifully designed website is no longer a 'nice-to-have" it's a "must-have" brand asset to build legitimacy, trust, and sales.
It's not just enough to have any old website, we always recommend Shopify since it's built for e-commerce.
If you aren't in a position to hire a professional graphic designer, you're in luck because we'll walk you step-by-step on how to build a beautiful Shopify store on a budget.
Valued at $3000
Laying The Foundation ROCKS. It’s a GAME CHANGER.
But don’t take just my word for it. Here are what more of our LTF students have to say about their experience in the program...
Meet Paige and Audrey.
Paige doubled her sales while raising a young child!
"I am proud to say that I more than doubled my sales last year, all while balancing becoming a new mom and working only a few days a week. Although most of my sales come from my brick-and-mortar location, I also experienced a 35% increase in online sales.
Joining FTA last year was a game-changer for me. I was struggling with having too much to do and very little time to work. I wasn't sure what to focus on, and everything seemed like a top priority. FTA helped me prioritize and focus on what really mattered, and I am grateful for that."
- Paige Barbee
My expectations were blown out of the water!
IS AN INCREDIBLE VALUE
We know your time is valuable so we want to help you speed up your results, save time with our time saving tools, and help you grow as quickly as possible. The information you receive in this program is the equivalent of hiring a consultant like me for 12-18 months. We know that most people don’t have $24 to $30K to drop on consulting.
SPECIAL PAY IN FULL BONUS:
If you say "YES!" today and pay in full,
we'll throw in this amazing bonus!
Exclusive Gift for Paying in Full: My “Emails That Sell On Auto-Pilot” System (Value: $3,000)
Ever wonder how some makers and product brands are able to scale their sales so quickly. It starts with their “owned” marketing and sales funnel strategy. This is your step by step blueprint to turn your High Converting Website into a sales machine using email marketing and simple sales funnel strategies that sell on autopilot.
When you pay in full you’ll get access to high converting sales funnel training, swipe email subject lines, and a curation of examples from different types of brands across the board.
- Email Sales Funnels That Convert
- 600+ Done For You Email Subject Lines
- Email Marketing Swipe Copy
- 100+ Examples of Emails that Sell
Borrow the high converting sales strategies of jewelry and product brands with massive budgets and get your sales scaling quickly.
VALUE $3000
TEST DRIVE “LAYING THE FOUNDATION” 21 DAYS RISK-Free
OUR LOVE IT OR LEAVE IT GUARANTEE.
We offer a 21-day money-back guarantee for our "Laying the Foundation" program. To be eligible for a refund, the following conditions must be met:
- Completion of Initial Modules: You must complete the first three modules of the program.
- Homework Submission: Submit your homework for the first three modules to us for review.
- Refund Request Form: Complete and submit the refund request form within the 21-day period from the date of purchase.
If, after completing the above steps within the first 21-days, you do not feel that our program will benefit your business, you are eligible for a refund. Once your refund request is approved, the refund will be processed in the original payment form. Please note the following:
- Access Revocation: Upon receiving your refund, you will lose all access to the course materials and any "Pay In Full" bonuses that you might have received with your purchase.
If you purchased our "Laying the Foundation" program through a ‘Flash Sale’ or discount greater than $500, you will not be eligible for a refund.
Option A: Standard Program With Group Coaching
BEST VALUE
One-Time Payment
One-Time Payment
$1995 INCLUDES $3000 IN EXTRA BONUSES TO GROW YOUR ONLINE SALES
MOST FLEXIBLE
8-PAYMENTS OF
8-PAYMENTS OF
$298/month FOR US BASED AND INTERNATIONAL CUSTOMERS WHO WANT TO PAY OVER TIME
0% FINANCING OPTION UNITED STATES + CANADA ONLY**
STARTING AS LOW AS
STARTING AS LOW AS
$170/month UP TO 12-MONTHLY PAYMENTS WITH 0% FINANCING UPON APPROVAL VIA OUR PARTNERS AT ELECTIVE
"My sales are up 700% over last year's Q1 sales and every month this year my sales have increased my a minimum of 400%."
Laura Stamper
"The VIP, the one-on-one is really what helped keep me going and kept me accountable. It's really above and beyond what a normal program or class would offer."
Nicole fedele
WANT ADDITIONAL 1:1 SUPPORT AND ACCOUNTABILITY?
UPGRADE TO VIP
The VIP Option Includes the Complete Laying the Foundation System PLUS 3-months of Mentorship and 6 one-on-one coaching and feedback calls for additional accountability, to help you implement quickly, and get your questions answered in real time.
Here’s what’s included:
- The Complete LTF Program + All Program Bonuses
- 3 Months of Individual Accountability + Support With a Dedicated Mentor
- Module-aligned Feedback Sessions
- Support to move through your content faster
One-on-One Coaching Calls
- Private 1:1 Kickoff + Money Mindset Call
- Private 1:1 Dream Client Review
- Private 1:1 Brand Story and About Page Review
- Private 1:1 Collection + Pricing Review
- Private 1:1 Website Conversion Audit
- Private 1:1 Marketing Calendar Planning Session
Additional Bonuses:
- Bonus: Emails on Autopilot System
- Bonus: Fast Cash Strategies System
Your Investment: $5995
Questions About Laying the Foundation?
Click the blue Chat icon on the bottom right of your screen to send us a message!
+1 (347) 746-5695
Still unsure if LTF is for you?
Book a “no-pressure” call with our team to discuss
your needs, goals, and current situation to see if
the program is right for you.
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…
"Taking LTF allowed me to gain the proper foundation a business needs to actually grow and function.
Some of the wins I’ve experienced include, picking up wholesalers, consignment sales, social media features, podcast features, and even a local magazine article.
Tracy taught me that when you put in the work and show up in your business momentum is fully accomplishable.
Laying The Foundation will teach you how to take responsibility and ownership throughout all your business involvements. I look forward to seeing my business continue to grow!"
- Sabrina Nussbaumer
"I've already doubled my sales since last year, and the knowledge I'm learning on how to retain customers is gold. With summer markets starting to wind down, I am REALLY glad I signed up for Laying the Foundation.”
- SYDNEY KAY
LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES
"LTF actually was one of the best things I have done, because if it wasn't for Tracy, Robin, and all the great coaches they have and the tools they have, I wouldn't be here today."
Maruja Leanos
"I think it really covers your life. I would recommend Laying the Foundation to somebody who is looking to learn more about what they should be doing when they are setting up a business the proper way, to learn how to succeed instead of setting yourself up for failure.
Estelle Vernon
"Early on, I realized that your artistry or your unique skillset is not enough to set you apart in a marketplace that is so competitive. I have been revisiting this program time over time again in order to course correct and go to where it is that I want to go."
Vicky Garmiri
Who I Created “Laying the Foundation” For
This program has worked successfully for high volume designers, OOAK/handmade designers, luxury designers, “parent-preneurs”, and designers with full-time jobs. It’s worked for designers who are new to business, and industry veterans who have needed to refresh their business skills in today’s economy.
It’s perfectly suited for brands that are serious about growing a profitable business, willing to roll up their sleeves and do the work, and who realize that there is no “easy button” you can push to magically make a successful business materialize.
The program is perfectly-paced to help you speed up your results and take time to work ON your business instead of just IN your business.
At the end, you’ll be in control of your business and feel a huge sense of accomplishment knowing that you’re on the right track for financial security and stability as an artist. You’ll know exactly how to consistently get new and repeat buyers for your jewelry brand.
Investing in Your Business Might Feel Scary...I Get It...
Check out this story from Alyssa who was also scared to invest. She's made her investment back many times over.
If You Feel or Even KNOW Laying The Foundation Is What Your Business Needs Right Now, But Something Is Stopping You, Consider This...
From time to time, all of us (including me) need a little kick-in-the-pants so we can realize that our fears are imaginary, but the future we desire doesn’t have to be. All we have to do is take NEW actions and follow a proven path.
There are two primary fears that can stop you from doing what you know you need to do.
The first fear is the fear that the program won’t work. That fear comes from the natural skepticism we have that prevents people from taking advantage of us.
If this was a new program with no success stories, it would be a valid fear. However, LTF has been around since 2012 because IT WORKS, and we’ve had thousands of successful students who see a 35 - 50% increase in their sales after taking it (and those numbers grow year by year beyond that)…
So let’s talk about the second fear that can prevent you from investing into the very solution you’ve been searching for
I’m talking about the paralyzing fear that even if the program works, you won’t do the work (or that it won’t work for you). That can either be an irrational fear or a fear based on past experiences. That is exactly why we include 4 MONTHS ACCESS to DIAMOND INSIDERS along with Laying the Foundation and why we focus on developing a success mindset in the introductory module of the program.
The choice is yours – who do you want to become?
Do you want to keep trying to get your jewelry brand off the ground?
Do you want another year to pass where your “passion project” is in the same spot it was last year…
Having to tell yourself as well as friends and family that things will somehow fix themselves? That people will magically discover you one day and flood you with sales?
Or, do you want to take responsibility and control of your jewelry brand?
Following a proven, step-by-step system that has worked for hundreds and hundreds of very successful jewelry brands before you?
If you want to make this year the year your jewelry brand finally takes off, click the button below, select your payment options – and let’s make it happen.
I’m counting on you.
XO, Tracy
WHAT OUR STUDENTS ARE SAYING…
“I have this community behind me that has truly given me more confidence than I’ve ever expected to get. It’s been worth the cost and I made a whole lot more money [this year] than I did last year without doing any shows!”
- Denise Kubler
"After changing my mindset, I learned how to price my jewelry correctly. I was selling too cheap for the quality of my designs. I raised my prices between 30 and 50% and I continue selling without problem.”
- Gisela Clemens
Laying The Foundation
is your chance to have access to a team of experts by your side as you grow the business of your dreams!
“So if you're thinking about taking this course, there's nothing left to think about. Absolutely. It's going to be the best investment you can make for your business.”
- Carolyn H.
hear from our students
Here's What Some Of Our Grads Have To Say...
[Laying the Foundation] helped me change my mindset about my own work, my work ethic, and showed me how to have a successful business instead of an expensive hobby."
Lori Greenberg
I've had a 200% increase in sales
and my social media following is up by at least 75%, it's been incredible. And I've already surpassed my entire last year's sales!"
PEGGY HOUCHIN
CHEERS TO THRIVING IN YOUR BUSINESS!
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